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Web Survey Bibliography

Title Make the call: Online results are mixed bag
Source Marketing News, 35, 20, pp. 30-35
Year 2001
Database EBSCOhost
Access date 15.06.2004
Abstract

Reports on the measures and methods used in market research. Reference to a cooperative study on research with Modalis Research Technologies and the Institute for International Research; Topic of measuring uncertainty in online data; Discussion of experimental between-subjects multi-method studies; Technical barriers affecting Web-based surveys; Types of online research conducted; Adjusting for demonstration differences; Coping with nonsampling errors; Choosing among alternative research methods.

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EBSCOhost (full text)

Year of publication2001
Bibliographic typeJournal article
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Web survey bibliography - 2001 (57)

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